2012 annual financial data

Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share 2012 Operating margin

Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share 20…

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Operating margin was 49.54%.

Operating income was 11,051,320,000 CNY and net income was 10,456,028,000 CNY.
Operating cash flow was 11,995,994,000 CNY.
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Revenue
22,306,026,000 CNY
Operating income
11,051,320,000 CNY
Net income
10,456,028,000 CNY
Operating cash flow
11,995,994,000 CNY

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View all 2012 financial metricsView RevenueView Operating incomeView Net incomeView Operating cash flowView Revenue growthView Operating income growthView Net income growthView Operating cash flow growthView Net marginView Operating cash flow marginView all Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share financial years