Analyst consensus rating

Wayfair Analyst Rating: Buy

Direct answer

Wayfair's consensus rating is Buy.

29 analysts are included in the current consensus when a coverage count is available.
The same consensus reports an average price target of $123.66.
Forecast evidence checked October 31, 2026.

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Verified data

Current price
$115.91
Average price target
$123.66
High price target
$156.00
Low price target
$80.00
Low target gap
-31%
Target upside
+6.7%
High target gap
+34.6%
Target range width
65.6%
Consensus rating
Buy
Analysts
29
Evidence date
October 31, 2026
Valid through
November 7, 2026

Read the frequently asked questions.

What is the analyst consensus rating for Wayfair?

Wayfair has a verified Buy consensus. The same dataset has an average price target of $123.66.

How far are Wayfair's low and high targets from the recorded price?

The low target implies -31%, while the high target implies +34.6%.

How many analysts are included in Wayfair's consensus?

The verified consensus includes 29 analysts.

How is Wayfair's target upside or downside calculated?

The average target of $123.66 is divided by the recorded price of $115.91, then one is subtracted to produce +6.7%. This does not guarantee a future return.

When was Wayfair's analyst forecast verified?

The data was verified on 2026-10-31. The dataset is valid through 2026-11-07.