7Month 11day: 'Maxxing' trend raises experts' concerns
7Month 11day, self-optimization content that adds 'maxxing' to books, looks, and exercise is spreading into protein intake, skin care, exercise, and more, and mental health experts are said to be worried. The trend could lead to changes in how people use social media and to discussions about platform policy.
7Month 11day, the so-called 'maxxing' trend, ranging from 'booksmaxxing' to 'looksmaxxing', was reported to be spreading rapidly. People are posting content that treats almost every part of life as something to optimize, including protein intake, skin care, and exercise.
Videos and posts with this suffix are spreading widely on social media, and related hashtags and challenges are increasing. On platforms with a high share of user-generated content, viral trends are recurring.
Mental health experts express concern about this trend. They point out that as comparison and competition intensify, some users may develop obsessive behavior or see anxiety and stress rise.
Experts caution that algorithms tend to highlight extreme cases. It is also explained that a certain kind of “optimization” can become difficult to distinguish from ordinary self-care.
On the platform operations side, discussions about content recommendations and regulation are again drawing attention. It is suggested that advertisers and policy staff will take a closer look at user safety issues.
This report conveys both the spread of the trend itself and experts’ concerns. It does not include conclusions about any specific policy changes or effects on corporate earnings.
Sources: CNBC,CNBC Top News
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