Hyundai and BYD’s hybrid showdown at the Busan Mobility Show
The Busan Mobility Show closed on 7 month 12 day. At the event, Hyundai unveiled the new Avante for the first time in 6 years, while BYD stepped up its offensive with PHEVs (plug-in hybrids). Genesis’s high-performance model and BMW’s significantly strengthened electrification strategy also stood out.
The Busan Mobility Show closed on 7 month 12 day. Investors are paying attention to the fact that hybrid and electrification competition among automakers was highlighted at this exhibition.
Hyundai unveiled the new Avante for the first time in 6 years. The Avante includes a hybrid lineup, broadening consumer choice.
Genesis showcased a high-performance model. It appears to have emphasized the brand’s premiumization strategy.
BYD signaled its intent to target the Korean market by putting plug-in hybrid electric vehicle models front and center. A PHEV is a hybrid vehicle that can be charged with an external power source.
BMW prepared an exhibition that significantly strengthened its electrification strategy. It introduced both hybrid and electric models.
Throughout the event, a recurring pattern emerged of Chinese automakers pressing their offensive and Korean automakers responding. Each company highlighted its model lineup and electrification options.
The motor show organizers said they had wrapped up new-model presentations and exhibitions. Each company is expected to announce its future launch schedules and sales plans in sequence.
Investors need to check new-model launch schedules, initial consumer reactions, and each company’s supply situation for electrification parts.
Sources: 매일경제 경제
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