Asset managers accelerate expansion into U.S. ETFs, intensifying fee competition
Several asset managers are expanding their lineups with U.S.-listed ETFs and Nasdaq- and NYSE-based products as competition in Korea’s long-term products slows. BlackRock launched a Nasdaq ETF with a fee of 0.12% and Kiwoom Securities will pay up to 100 for an event involving ETFs in brokerage-type ISAs.24.importantly
Several asset managers are expanding their lineups with U.S.-listed ETFs and global technology-focused products as competition in Korea’s long-term investment products weakens. This trend directly affects investors’ range of choices and costs.
Some asset managers said they would strengthen long-term investment solutions through concepts such as “growth-stage” funds and “breakout-stage” ETFs. The goal is to provide products tailored to each stage of investment.
As the enthusiasm for “Korean-market ETFs,” which had been popular in Korea, cools, asset managers are turning their attention to developing and selling U.S.-listed ETFs. U.S.-listed products emphasize differences in fees and composition.
BlackRock launched a new ETF tracking the Nasdaq100 and its annual fee is 0.12%. The product is structured to compete directly with the existing QQQ.
An ETF holding NYSE-listed tech stocks rather than Nasdaq-based stocks has also been launched. Instead of a Nasdaq-focused index, the manager presents a portfolio with greater emphasis on the NYSE.
Focus AI participated in KISS 2026and showcased AI safety solutions for industrial sites. The company unveiled its technology through an exhibition and demonstrations.
Kiwoom Securities is running an ETF event for brokerage-type ISA accounts and has launched a promotion paying customers up to 240,000won. The event aims to attract individual investors.
Taken together, BlackRock, domestic asset managers, and brokerage firms appear to be competing simultaneously by putting products and promotions at the forefront. Investors need to check the fees, management methods, and event conditions of new products.