Bullstory
Jul 13, 2026

Lotte, 15reviews AI transformation, distribution and chemicals strategy at the second-half VCM

Lotte will hold the 2026year 7month 15day in Songpa-gu, Lotte World Tower, and Chairman Shin Dong-bin will deliver the group's mid- to long-term strategy and second-half management policy. Reviews of the distribution and chemicals core businesses, as well as the pace of AI transformation and progress in strengthening the company's fundamentals, are set as key agenda items.


Lotte, 15reviewing AI transformation, distribution and chemicals strategy at the second-half VCM

Lotte will hold the 2026year 7month 15day at Lotte World Tower in Songpa-gu for the second-half VCM. Chairman Shin Dong-bin will deliver the group's mid- to long-term operating strategy and second-half management policy.

VCM is the former executives' meeting, 1held twice a year, where Lotte's top executives gather. The holding company's CEO and the heads of each affiliate will attend.

The agenda for this meeting includes a review of strategies for core businesses such as distribution and chemicals. Measures to strengthen competitiveness in the distribution and chemicals divisions will be discussed.

The meeting will also focus closely on the pace of the AI transition and the results of structural improvements. Concrete measures and execution plans for a rebound in performance are among the main agenda items.

Attention is on whether Chairman Shin Dong-bin’s second-half message and specific guidance will be announced. At the VCM in the first half of the year, he also outlined the group’s direction.

The meeting results and the statement will serve as direct reference materials for each affiliate’s second-half operations and investment priorities. It is necessary to review the materials released immediately after the meeting.

Sources: 연합인포맥스,매일경제 산업

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