Netflix reviews ‘live TV and bundled packages’ to retain subscribers
Netflix is reviewing the introduction of ‘live channels’ and the launch of bundled products that combine third-party streaming to stem subscriber churn. As engagement among subscribers has recently fallen, the stock has also declined by 12 over the past 40.
Get free Netflix, Inc. - Common Stock email updates.
Bullstory sends one daily email when new analysis or important company news is available.
Netflix is reviewing the launch of bundled products that would package ‘live channels’ together with third-party streaming to stem subscriber churn.
Recently, management discussed introducing ‘live TV’ that would stream specific programs around the clock.
It is also considering plans to bundle and sell other subscription streaming services, such as Peacock, with its own service.
Netflix has popular titles and revenue has increased, but engagement among its core metric, subscribers, is trending downward.
Subscriber engagement is a metric measured by viewing time or completion rates, and when engagement falls, the likelihood of cancellations usually rises.
The influence of competing platforms is also expanding. Disney, HBO Max, and YouTube are broadening the market, while ad-supported free streaming services such as Fox's Tubi and Roku Channel are also growing.
Comcast has decided to spin off its media business and telecom business, and Paramount has completed its acquisition of Warner Brothers.
Netflix's stock price has fallen over the past 12 months, by 40 percent. According to Nielsen, its TV viewing share last 4 was 7.8 percent, the lowest since last 5.
Sources: 뉴시스 경제
Bullstory synthesized this report from the linked sources. AI may have assisted the writing process. Check the original reports for factual confirmation.