Bullstory
May 20, 2026

KOSPI 68% rise, with only Naver and Kakao posting double-digit declines

This year, the KOSPI rose by 68while Naver and Kakao were left behind with double-digit declines. Naver's 3quarterly AI advertising and the merger momentum with Dunamu were highlighted, while Kakao announced its move into agent commerce, spearheaded by Kanana. Naver and Kakao are looking to rebound in the second half through AI and digital assets.


KOSPI 68% rise, with only Naver and Kakao posting double-digit declines

This year, the KOSPI rose 68%. Over the same period, Naver and Kakao posted double-digit declines, missing out on the market's gains. This is the article's overarching argument.

Naver's 3quarterly AI advertising is expected to be reflected in its results. The article cited the Dunamu merger as a source of momentum. The related developments were presented as factors that could affect future results.

Kakao announced that it is entering the agent commerce market, spearheaded by Kanana. The article described the move as an expansion of Kakao's portfolio of new businesses. Specific business models and plans for moving forward were also reported.

The article reported that Naver and Kakao are aiming for a rebound in the second half of the year, focusing on AI and digital assets. Monetization of AI-related advertising and digital asset businesses were presented as the key pillars. The article mentioned only the details of the company’s guidance that were summarized in its text.

Despite this year’s stock market rally, Naver and Kakao were classified as relatively undervalued or as having fallen short of expectations. The market’s view of how Naver and Kakao are developing their businesses was presented as the backdrop to hopes for a recovery at the two companies. The article summarized related disclosures and company announcements.

Naver’s 3quarterly AI advertising, the merger momentum involving Dunamu, Kakao’s move into agent commerce based on Kanana, and Naver and Kakao’s AI and digital asset strategies were the focus of the article. Specific figures and disclosures were reported based on company announcements and news reports. The article concluded by advising readers to consult each company’s disclosures for further confirmation.

Sources: 매일경제 증권

Bullstory synthesized this report from the linked sources. AI may have assisted the writing process. Check the original reports for factual confirmation.