Brand Apartment Subscription Competition Rate 7.6 to 1, Four Times Higher than Non-Brand
From January to July of this year, the average competition rate for the top 10 construction companies' brand complexes was 7.6 to 1, approximately four times higher than that of non-brand complexes (1.9 to 1). There is a distinct trend of demand concentrating on branded properties.
From January to July of this year, the average competition rate for first-choice subscriptions of brand complexes supplied by the top 10 construction companies was recorded at 7.6 to 1. This figure is about four times higher than the average competition rate of non-branded complexes, which stood at 1.9 to 1 during the same period.
There were 59 brand complexes with a total of 24,135 units available for general sale.
The number of first-choice subscribers for brand complexes reached a total of 184,654, with an average competition rate of 7.6 to 1 as previously mentioned.
In contrast, there were 78 non-brand complexes with a total of 28,263 units available for general sale.
The number of first-choice subscribers for non-brand complexes was 55,934, with an average competition rate of 1.9 to 1.
Industry analysis suggests that the preference of actual buyers for 'one good property' is strengthening the trend towards branded complexes.
Upcoming sale cases are also being introduced. Dong-A D&C and JC Industrial Development will launch the 'Geoje Prugio Marine Peace', which will open its model home on July 16. This complex will consist of 423 units in total and will be constructed in Jangpyeong-dong, Geoje-si, Gyeongsangnam-do, with a maximum height of 36 floors above ground and 3 floors underground, built by Daewoo Engineering & Construction.
POSCO E&C began a special subscription on July 13 for 'The Shop Daeyun Tree Center', which is currently being sold in the Daeyun-dong area of Busan. This complex will consist of 803 units across 6 buildings, with a maximum height of 35 floors above ground and 4 floors underground, of which 156 units are available for general sale. The complex is located near Jigegol Station on Busan Subway Line 2.
Sources: 뉴시스 경제
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