Zinus begins full-scale push into the domestic market with Korean-style mattresses

Zinus has launched a push into the domestic market by unveiling mattresses tailored to Korean consumers. According to Hyundai Livart, Zinus said it will respond to demand in Korea’s sleep market with products customized for the Korean market.

Zinus commercialized the technology for compressing mattresses, packing them into boxes, and delivering them.2005With this method, it expanded its share in the U.S. online mattress market, and it ranked 1in mattress sales on Amazon.

Hyundai Department Store Group acquired Zinus to strengthen its living business.2022After the acquisition, Zinus disclosed a direction of expanding its overseas-focused business into the Korean market.

The article says that Zinus is diversifying its product portfolio to respond quickly to rising demand in Korea's sleep industry. The company showed its intention to reduce the share of its U.S.-centered business through Korea-tailored products.

Hyundai Livart explained that the purpose was to strengthen its living business competitiveness through the acquisition of Zinus. The report time was 2026year 7month 12day.

The report did not include a specific sales schedule or pricing information. If further announcements are made, the product lineup and distribution plans are expected to be disclosed.