Bullstory
Jul 8, 2026

Kia overtakes Hyundai Motor in monthly sales…2Quarterly profit outlooks diverge

Kia overtook Hyundai Motor in monthly sales for the first time, while Kia’s 2quarterly operating profit estimate was 2trillion8,226billion won, a slight increase from the previous year. Hyundai Motor, meanwhile, recorded 2quarterly revenue of 48trillion7,994billion won, a record high, but its operating profit is expected to decline by double digits to 3trillion946billion won.

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Kia overtakes Hyundai Motor in monthly sales…2Quarterly profit outlooks diverge

Kia’s first-ever lead over Hyundai Motor in monthly sales confirms a shift in the group’s sales structure. Investor attention is growing.

According to an aggregation of forecasts from 1major domestic securities firms submitted within the past 5firms, Kia’s 2consolidated quarterly operating profit forecast was 2trillion8,226billion won, representing a 2.09% increase from the same period a year earlier.

However, market observers point out that Kia’s share price has still failed to escape its pattern of being 'perennially undervalued'.

Kia was mentioned as a company to watch for whether its role will become more prominent in the group's new robotics businesses, including additional investment in Boston Dynamics.

Meanwhile, consensus data compiled by major domestic securities firms 9estimated Hyundai Motor's 2quarterly revenue at 48 trillion 7,994and operating profit at 3 trillion 946billion won.

At Hyundai Motor, expectations for future new businesses have risen with the unveiling of Boston Dynamics' Atlas, while bottlenecks in the finished-vehicle supply chain and cost burdens are viewed as practical constraints.

For both companies, the consensus figures are forecasts, and the final confirmed figures will be available when each company announces its results.

This is a summary based on securities-firm compilations and publicly disclosed corporate data. The figures may change if additional disclosures are released.

Sources: 연합인포맥스

Bullstory synthesized this report from the linked sources. AI may have assisted the writing process. Check the original reports for factual confirmation.