Bullstory
Jun 12, 2026

Claude's rapid growth, accelerated AI adoption by Samsung and SK, signals of market change

Anthropic's generative AI model Claude has grown rapidly in the Korean app market, recording 5month 5daily sales on the day of 10million4,000 dollars. At the same time, Samsung Electronics and SK hynix are expanding the scope of corporate AI use by adopting external AI models such as ChatGPT, Gemini, and Claude across their operations.


Claude's rapid growth, accelerated AI adoption by Samsung and SK, signals of market change

Anthropic's artificial intelligence service Claude has grown rapidly in Korea's generative AI app market, recording 5month 5daily sales on the day of 10million4,000 dollars. This figure shows that app-based revenue is increasing meaningfully.

Claude is reportedly viewing South Korea and the United States as its next key revenue markets. User response in South Korea is growing rapidly.

Samsung Electronics and SK hynix are actively adopting external generative AI models internally. For business use, they selectively use multiple models, including ChatGPT, Gemini, and Claude.

The two companies are expanding the scope of AI beyond simple work assistance to include decision-making and research and development (R&D) support. They appear to be using different models according to performance and purpose.

Revenue growth in the app market and internal adoption by large companies appear to be parallel trends. These trends can be identified along two axes: app revenue structures and changes in companies’ internal operations.

Specific application cases at each company and related revenue items are expected to be confirmed further in future quarterly results. The figures reported so far and the adoption announcements are the key facts.

Sources: 매일경제 산업

Bullstory synthesized this report from the linked sources. AI may have assisted the writing process. Check the original reports for factual confirmation.