Samsung, KEPCO and insurers overhaul summer preparations and asset strategies with AI
Samsung has announced a transformation of its business structure centered on AI. KEPCO said it would use AI to issue advance warnings of summer electricity bill surges, while the government is building a pan-government system to prevent insurance fraud based on AI. In the asset management market, ETFs are emerging as a growth driver by combining with AI.
Samsung said it would transform its businesses and organization with AI as a core pillar. According to reports, the company said it would expand its AI investment to a level comparable to the digital transformation of the 90s. Specific execution plans and timelines will be disclosed later through a company announcement.
The asset management industry views ETFs as serving as a growth engine. Assessments have emerged that they could generate synergies in AI-related products and venture investment. Asset managers responsible for managing ETFs are expanding related products.
Korea Electric Power Corporation has introduced a system that uses AI to provide advance warnings of summer electricity bill surges. The company said it would apply AI technology to power demand forecasts and bill guidance. The system targets periods when summer power demand increases.
The government is establishing a pan-government prevention system to block insurance fraud exploiting AI. According to reports, relevant agencies will cooperate to strengthen AI detection and data sharing. Insurers are also preparing responses using AI technology.
The Ministry of Oceans and Fisheries has launched the “Please Wear a Life Jacket” campaign for the summer season. The campaign aims to promote a culture of wearing life jackets and create a safer marine environment. Related events will be concentrated during the period when marine activities increase in summer.
These developments show that AI adoption is rapidly spreading across the corporate, public-sector, and investment markets. Each institution is introducing AI as a tool directly connected to policy implementation, customer guidance, and product design. The specific implementation schedule and scope of impact will need to be confirmed through future announcements.