ReflectionAI moves to expand into South Korea in partnership with Shinsegae

ReflectionAI announced that it will collaborate with Shinsegae on 7day in 12month. The company said it will expand its business in the Korean market through this partnership.

The company said its CEO, Misha Laskin, is the person who led development of 'Gemini' at Google DeepMind. It said he is already known as a researcher and developer in the United States.

The company said it plans to be a partner in the 'AX' field that Korean companies want. Specifically, it aims to provide AI solutions related to retail and customer experience.

Shinsegae said it plans to test-apply Reflection AI’s technology through this cooperation or consider a joint business. The two companies said they will disclose the specific business scope and timeline at a later date.

Reflection AI said this announcement is the first occasion on which it has officially introduced its name in South Korea. The company presented its research experience and technological capabilities in the United States as strengths for its business in Korea.

Shinsegae and Reflection AI said they will review ways to expand based on the initial cooperation model. Specific contract amounts or expected sales contribution estimates have not yet been disclosed.