2026In the first half of the year, Baemin foreign orders 4surged several-fold
2026In the first half of the year, orders on Baedal Minjok placed by foreign tourists visiting Korea rose 4several-fold from the same period last year. The expansion in delivery use among foreign customers is clearly evident, and investors need to watch changes in demand related to delivery platforms and tourism.
2026In the first half of the year, the number of orders placed by foreign tourists on the Baedal Minjok app increased 4several-fold from the same period last year. This increase shows that foreigners are rapidly adopting the consumer behavior of turning on the app and ordering food delivery.
According to the article, foreigners visiting Korea have been using delivery apps to solve their meals far more often. On-site users said that cases of ordering easily from their accommodations have increased.
Baedal Minjok said it had tallied the increase in foreign orders. The company did not disclose detailed figures such as specific nationality shares or order time periods.
The increase in tourists using delivery services is creating visible demand in certain areas and at certain times. In particular, there are field reports that delivery orders are frequently placed in dense lodging areas.
The industry says that expanded language support and payment methods aimed at foreign customers have affected the increase in orders. However, the article did not mention any related policy changes or regulatory impact.
If the increase in tourists continues, changes may occur in the order structure and marketing strategies of delivery platforms. Meanwhile, the article did not include any figure for the share of increased orders from foreigners in total sales.
Sources: 연합뉴스 경제
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