‘Multi-appliances’ aimed at small homes are gaining popularity, and sales of LocknLock’s Deket are surging
Sales of multi-appliances that combine several functions into one device are increasing, targeting small homes with limited storage space. Within LocknLock, the Kitchen & Dining brand’s Deket lineup has recently been posting the fastest sales growth.
Multi-function appliances aimed at small homes, so-called ‘multi-appliances,’ are seeing higher sales. Products designed with consumers’ home layouts and storage limits in mind are drawing attention.
Examples of products include a device that combines a hair dryer and a clothes dryer, and kitchenware with an accessory that lets a pot lid be used as an airtight container for the refrigerator. A combined cooker that merges microwave, air fryer, and oven functions into one is also gaining popularity.
Corporate reactions were also noted. At LocknLock, the Kitchen & Dining brand’s ‘Deket’ products were found to be the fastest-growing item in sales recently. The expansion of product lines reflecting consumer needs is cited as the background.
In distribution channels, cases of selling multifunctional products as limited editions or bundled sets are increasing. Package configurations tailored to small living spaces are being used as one sales strategy.
Consumer explanations and usage guidance have also become more important. As multiple functions are combined, guidance on safe use and installation conditions is often provided together.
This trend centers on product planning that reflects housing types and living environments. As manufacturers and distributors continue to release related products one after another, interest in the market is growing.
Sources: 매일경제 산업
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