Netflix, Disney and YouTube, 2030·2034 interested in U.S. rights to the World Cup

FIFA said Netflix, Disney and YouTube had shown interest in the U.S. broadcast rights to the FIFA World Cups in 2030 and 2034. Package bids were reportedly capable of reaching 20 billion dollars.

FIFA notified the parties that it was highly likely to sell the U.S. rights for English- and Spanish-language audiences together. This bundled approach was identified as a factor that could drive up bid amounts.

According to reports, Netflix and Disney have indicated their intention to bid, while YouTube was mentioned as potentially participating through Alphabet. The specific bidding schedule and final terms have not yet been determined.

The method and structure of content distribution and contracts may vary by platform depending on how the rights sale process and scope are determined. In particular, whether Spanish-language rights are included could affect the audience in the United States and the price of the broadcasting rights.

What has been disclosed so far is FIFA’s bidding structure, a list of potential participants, and preliminary estimates of the amounts involved. The official tender announcement and award results will be announced at a later date.

Investors should carefully review each company’s official disclosures and FIFA’s final announcement. Until the companies’ positions or whether contracts have been signed are confirmed, the relevant facts may change.