Banking sector expands senior wealth-management sales in earnest — Hana Lounge 2locations added
Banks are now broadly expanding wealth-management sales aimed at senior customers. Hana Bank is adding more 'Hana The Next Lounge' branches in Daegu and Daejeon this month, while KB Kookmin Bank has first introduced a senior comprehensive consultation center. Shinhan Bank is also strengthening competition in senior-focused lounges and trust products.2.
The banking sector is expanding wealth-management sales for senior customers in earnest. For investors, changes in banks' product lineups and customer touchpoints could affect fee structures and fund inflows.
12According to the financial sector on the day, KB Kookmin Bank became the first in the banking sector to introduce a senior comprehensive consultation center. The center is known to provide financial consulting related to retirement planning, asset management, and inheritance and gift matters.
Hana Bank will add more 'Hana The Next Lounge' branches in Daegu and Daejeon this month. 'Hana The Next' is a senior-focused brand introduced by Hana Financial Group 2years ago.2.
The Hana One Next Lounge also provides non-financial services such as retirement planning, asset management, inheritance and gift consultations, as well as health and leisure. The bank is broadening its reach to senior customers by combining financial consultations with lifestyle services.
Shinhan Bank is also said to be strengthening its push into the market by expanding senior-focused lounges and reinforcing trust products. The article summarized that banks are widening their points of contact and have begun in earnest to compete in trusts.
This report says that across the banking sector, there has been a move to expand sales through dedicated spaces for senior customers and trust products.
Sources: 연합인포맥스
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