Demand for apartment subscriptions in the capital region 3040surges, and winning households 86.71account for %
Among winners of apartment subscriptions in the capital region, 3040households 86.71accounted for %. With home prices and monthly jeonse prices rising, and concerns over tighter lending rules, real demand is shifting toward subscriptions, and competition for sales is expected to intensify.
Among winners of apartment subscriptions in the capital region, 3040households 86.71accounted for %, making the shift of real demand toward the subscription market more evident. Competition for subscriptions is expected to become even fiercer.
Kang Mo (37) is a salaried worker in Seoul and said, “There is no way except subscriptions,” while noting that he checks Cheongyak Home frequently. He also acknowledged that the chances of winning are not high.
Home prices and jeonse prices in the capital region continue to rise, and the burden of rental costs has grown. Combined with moves by the financial sector to tighten lending rules, this has created a mood of rushing to secure a home of one’s own.
In particular, there is a clear tendency among newlyweds and 3040the younger generation to bring forward the timing of buying a home. A preference for newly built apartments among end users is also being observed.
According to Korea Real Estate Board data, this year 1quarter of the metropolitan area subscription lottery winners, 7,493people, 6,497people (86.71%) were 3040households. This figure rose from 2024year 1quarter 81.84%, to 2025year 1quarter 85.18%.
As demand waiting for subscriptions continues to accumulate steadily, observations persist that competition for future sales will become even fiercer. The subscription threshold and sales schedule are being cited as key variables in concentrated demand.
Sources: 뉴시스 경제
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